Discover more about your favourite fish with Dive Deep – exploring different fish species and their journey from sea to plate. Alaska Pollock and Atlantic Cod are the first to feature but more to follow in the coming months.

A Sustainable Future

We want future generations to enjoy the quality and flavour of fish.

We’re committed to protecting and nurturing fish by:

  • Maintaining sustainable stocks
  • Minimising our impact in the fishing process
  • Working to manage thriving fisheries

We’re proud that four of the species we catch have been certified under the MSC (Marine Stewardship Council) standard.

Our supplier is proud to be part of the Global Sustainable Seafood Initiative (GSSI) partnership, which aligns global efforts and resources to address seafood sustainability challenges. Our supplier also supports GSSI’s Global Benchmark Tool, which recognizes credible and robust seafood certification programs, including MSC certification scheme.

How does Sustainable Fishing work?

FISHERY MANAGEMENT

Every year, marine biologists recommend a Total Allowable Catch (TAC) for each commercial fish stock, based on long term scientific research on the ocean and relevant fish stocks.

For some species, like Atlantic cod, saithe and haddock, the TAC is then approved by the International Council for the Exploration of the Sea. To find out more, visit www.ices.dk.

FISHERY MANAGEMENT

How our fisheries
are managed

01

Russian regional fisheries research institutions monitor fisheries and collect scientific data

02

The federal fisheries research institute (VNIRO) prepares material to establish Total Allowable Catch (TACs) and possible catches in the Russian Far East fishery region

03

The VNIRO submits TACs and possible catches to the Federal Agency for Fisheries in Moscow

04

The Federal Agency reviews the submission, and passes it on to the Ministry of Natural Resources for environmental assessment

05

After approval, the Federal Agency sets the TACs for commercial fish species and gives quotas to each company. Quotas are based on on the TAC allocation shares under 15 year agreements with the Russian Federation, beginning on the 1st January 2019.

06

Harvesting companies apply to the regional offices of the Federal Agency for Fisheries for fishing permits. Companies must apply for permits for each vessel – specifying tonnage and fishing areas.

07

Harvesting companies and other stakeholders can participate in the fishery management process while TACs are being set

Learn more about fisheries management:

Quality you can Taste

Our commitment to MSC certification means tastier flavours for our customers.

We currently offer four species certified by the Marine Stewardship Council (MSC), including Atlantic cod and haddock (2010), Alaska pollock (2013) and saithe (2016).

TO EARN THIS CERTIFICATION, WE DEMONSTRATE THAT WE:

  • Fish at sustainable levels
  • Minimise their impact on marine ecosystems
  • Meet all local, national and international laws and regulations
MSC CERTIFICATIONS

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