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Discover more about your favourite fish with Dive Deep – exploring different fish species and their journey from sea to plate. Alaska Pollock and Atlantic Cod are the first to feature but more to follow in the coming months.

About the way we fish

Confidence is key

We want our customers to have complete confidence in our fish.

We know how important provenance is to restaurants and chefs. That’s why we keep detailed records of all our catch, including date and time, vessel, location and quality.

Our traceability process is MSC Chain of Custody certified. Our commitment to traceability continues onshore, too. We record landing, storage, and delivery to customers. Any customer can access complete details about their consignment, and trace it all the way back to our supplier’s vessel.

  • 01
    RESPONSIBLE
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  • 02
    SUSTAINABLE
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  • 03
    TRACEABLE
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Around the world

We’ve carefully chosen our fishing areas for quality and sustainabilityWe provide seafood from the North Atlantic Ocean (FAO area 27) the Pacific Ocean (FAO 61).

  • NORTH ATLANTIC OCEAN

    Covering the icy waters of the Northeast Arctic Barents Sea and Norwegian Sea, the North Atlantic Ocean offers strong fishing stocks, where we fish Atlantic cod, haddock and saithe.


    Atlantic Cod

    Haddock

    Saithe
  • NORTH PACIFIC OCEAN

    Our largest catch comes from the Sea of Okhotsk and the West Bering Sea, all within the Russian economic zone. The area contains an abundance of Alaska pollock and Pacific cod.


    ALASKA POLLOCK

    PACIFIC COD

Ocean to Kitchen

Reliable Fishery Management.

Our fish are harvested in the Russian Exclusive Economic Zone of the North Atlantic and North Pacific Oceans.

Our fishery management system is structured in a similar way across many countries. It is based on a long tradition of scientific research on the oceans and fishing stocks that provides recommendations for the total catch of every commercial species.

Quotas are then distributed to individual fishing vessels. Strict controls are in place to secure that all rules and regulations are upheld. Every exported fish receives a Catch Certificate which fulfils EU and US demands.

RESPONSIBLE FISHING

PRODUCT OF NOREBO
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